About
Established in 2019
Mystic was founded in 2019, originally known as Mystic Soaps Co. by Allyson Reinert. As a college student studying Environmental Science, Allyson wanted to bring new elements of sustainability to the self-care industry. She began by simply making cold process soaps with beautiful designs, with an emphasis on using minimal, eco-friendly packaging.
Pictured here is Allyson selling soaps at the Eau Gallie Arts District FLEAGAD Market in the summer of 2019.
Growth
Over the next few years, the Mystic Soaps Co. product line expanded to include soaps, face masks, candles, wax melts, massage bars, shower fizzers, and bath bombs, along with wholesale orders for weddings and other special events.
Over time, the shop earned 100+ 5 star reviews on Etsy and many customer testimonials on social media.
Today
As of November 2024, we have rebranded to Mystic Eco and launched a website independent from Etsy.
We continue to expand our product line, including gift boxes, subscription boxes, DIY kits, and more.
We constantly strive to incorporate more eco-friendly practices into our business model and have much more in the works!
Eco Initiatives
Sustainability is our very top priority at Mystic.
- Our products are made with natural, wholesome ingredients. We do not use harsh chemicals out of care for your health and the environment.
- Container Return Program. After you are finished with your product, mail back the container for us to sanitize and reuse, and we will give you $$$ credit towards your next order.
- All products come in recyclable containers. We are working to move away from plastic entirely, but for now, please be sure to recycle or mail back!
- Orders come with repurposed brown paper and starch packing peanuts. When you receive your order, you can fully dissolve your peanuts in water, and it’s wonderful to feed to your plants!
- Products are made in small batches in order to lower waste.
- Products are made in secondhand and repurposed containers whenever possible.
- Soaps that are not aesthetically pleasing but safe and work fine are sold under the product title “Mystic’s Misfits” at an extreme discount to lower waste.